Sporting Fashion is Now Available for Purchase. Click the link below to order. Any questions feel free to contact us at info@thefidmstore.com
Sporting Fashion offers a stunning visual record of the evolution of women’s athletic attire over nearly two centuries.
From Chanel to Jantzen, it features familiar names as well as significant rediscoveries. At the intersection of the history of fashion and feminism, this book highlights the extraordinary impact of new technologies and evolving social mores on women’s clothing for sport. Never before have the garments that defined women’s roles as both athletes and spectators been presented on this scale and in such detail. Text by Kevin L. Jones and Christina M. Johnson with
Kirstin Purtich. Foreword by Serena Williams.